#TalkToHer.

Set against the backdrop of a social issue, students were asked to choose a brand to collaborate with and build a social campaign. This campaign breathes life into the chosen brand, Comme Si, an existing Brooklyn-based brand which specialises in luxury socks, resonating with a powerful message that seeks to uplift and empower. Within the heart of this campaign lies a profound understanding of the challenges faced by women battling anxiety and depression. #TalkToHer extends a helping hand to those who have found their daily activities hindered by these unseen struggles. The campaign reminds us that every person carries their own story, often concealed beneath the surface - by portraying through original photographs of a solitary girl amidst a lively gathering, wearing patterned socks as a visual metaphor, a symbol of the unseen burdens that individuals may have.